SOCIAL NETWORK SITE DEMOGRAPHICS

It’s tough to gather demographic information from each social networking site because it’s not always publicly available (and sometimes only reserved for advertisers).

However, Pipl.com has gathered hundreds of millions of public profiles from social networking sites between November and December 2007 and developed informative charts about the demographics of users on the most popular social networks. Here are some highlights:

• Woman are younger, the men are older.
  Women start on MySpace at a younger age, but their membership decreases as they age (especially around age 26). On the other hand, men remain more active as they age.
• Bebo and Xanga have the youngest members.
  Xanga has the youngest demographic of social networking members (23% of members are under 18 years old) and Bebo is second (18% under 18). However membership in these sites declines rapidly after 18.
• European, Asians and South American Members are getting Younger
  The demographic of Asian, European and South American members are trending younger – especially women.
• More Women on MySpace, More Men on Hi5
  The demographic of users on MySpace is trending more female, while more men are joining Hi5. This statistic is just in reference to the demographic breakdown on Hi5 and MySpace.

When examining social network site demographics, keep in mind where visitors are coming from. Many popular social networking sites (e.g. Orkut.com) have visitors from outside the United States. Check Alexa.com to find out where visitors are coming from.

SOURCE

http://onlinebrandmanager.org/social-media/